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September 18th, 2012:

AEC Regional Radio Campaign Begins Second Week

American Energy Coalition - September 18th, 2012

Today marks the beginning of Week Two of the airing of the American Energy Coalition's (AEC) Fall Regional Radio Campaign designed to promote the benefits of Oilheat and stem the losses of Oil-heated homes to Natural Gas conversions this fall. Radio listeners from Northern New Jersey, through New York City, Long Island, the lower Hudson Valley, Connecticut and beyond are currently hearing this same coordinated oilheat message, sponsored by AEC in partnership with several State Oilheat Associations. Judging from the overwhelming positive response to the radio spots heard by retail oilheat dealers and other industry stakeholders last week, the campaign is off to a very successful start.

The Radio Campaign includes two separate radio spots, one focusing on the current but temporary price advantage enjoyed by Natural Gas, and the other drawing the homeowner's attention to the poor service provided by utilities to storm damage last year. AEC has also produced two new bill inserts (or leave behinds) that focus on the same themes featured by the radio spots and reinforces the radio message.

The content of the bill inserts and links to the audio of the radio spots can be found on the AEC website, americanenergycoalition.com. The website was updated last week to include last Monday's E-Alert announcing the beginning of Radio Campaign. By clicking on that story the visitor can read last week's E-Alert, listen to both Radio Spots, review both Bill Inserts (or Leave Behinds) and access an order form to easily purchase the Bill Inserts.

We invite you to visit the AEC website americanenergycoalition.com and review the Fall Campaign as well as a wealth of other industry data that can be useful when talking to homeowners and answering their energy related questions. And while you're on the website please consider becoming an AEC Member Contributor by clicking on the "Make A Donation" button and make a contribution to help support AEC and our important work in support of the Oilheat Industry.

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Tags

  • E-Alert
  • 2012 News